Nero
01-24-2007, 06:28 PM
Screen grab from Counter-Strike
http://newsimg.bbc.co.uk/media/images/42370000/jpg/_42370477_counterstrike.jpg
Counter-Strike is a hugely popular online action game
An in-game advertising network has won the right to exclusive advertising in Counter-Strike.
The agreement between IGA Worldwide and software firm Valve is one of the largest deals of its kind to date.
The hugely popular online game generates over five billion player minutes per month and is a potential gold-mine for advertisers.
In-game advertising has been delivering results unheard of in traditional media.
Source: BBC News
This reeks that developers are folding to the lure of advertisers cash. i cant stand advertising in games
http://newsimg.bbc.co.uk/media/images/42370000/jpg/_42370477_counterstrike.jpg
Counter-Strike is a hugely popular online action game
An in-game advertising network has won the right to exclusive advertising in Counter-Strike.
The agreement between IGA Worldwide and software firm Valve is one of the largest deals of its kind to date.
The hugely popular online game generates over five billion player minutes per month and is a potential gold-mine for advertisers.
In-game advertising has been delivering results unheard of in traditional media.
Source: BBC News
This reeks that developers are folding to the lure of advertisers cash. i cant stand advertising in games